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&Rosa Brand strategy merkstrategie

Together we make your brand grow

Together we define an authentic yet relatable value proposition for your company and it’s products/services.

A strong brand connects your organization with your target audience; Gives you and your team direction; and makes your brand distinctive and yet relatable.

Brand Building Track

Are you looking for a complete rebranding or a refinement of your current brand?

Together, we’ll develop a powerful and clear value proposition for your organization.

The result is a recognizable and distinctive brand essence, clear core values, mission and vision, an authentic brand story, tone of voice, and brand persona.

We can directly implement a new or updated visual brand identity during the process, including a new website, or tackle that at a later stage.

Value Proposition Sprint

Sometimes a full (re)branding process isn’t necessary. With a Value Proposition Sprint, you and your team will gain a clear understanding of what your organization stands for and how you can best incorporate this into your marketing and communication.

In a 6-hour strategy sprint we’ll go through various brainstorming exercises to quickly get to the core.

Ideal for teams that can also translate the outcome into communication actions themselves.

What to expect?

What do you get during a Value Proposition Sprint

The Value Proposition Sprint helps you discover the key message of your company. The reason why you are in business. I use a variety of exercises, examples, tools, and questions to bring these insights to the table.

The session takes place in person in Spain or in the Netherlands or online. For the online session I use the platform MURAL, an online brainstorming board.

What to expect:

  • Kick-off and deep dive questionnaire
  • Value Proposition Sprint of 6 hours with the team
  • Recap of the session and follow-up call
  • Mission and vision refined during the session
  • You will have clear what problem you are solving (and for whom)
  • Clarity on the values you find important, those that characterize your organization, and how you want to implement them
  • Brand persona of the organization – the Archetype;
  • Concrete next steps on how to move forward

Starting from €1800 (excl. VAT)

What do you get with a Brand Building Track

Is your company ready for a rebranding?

The following essential elements are always included in a Brand Building track:

  • Kick-off meeting to determine plans and objectives
  • Strategy brainstorm with the team – we schedule an online or offline session
  • Market research (desk research)
  • A brand strategy book with: positioning, brand essence, mission and vision statement, core values, brand story, tone of voice, brand persona, tips and inspiration for visual identity, actionable next steps for communication, services, and products

Starting from €3500 (excl. VAT)

This foundation can be expanded with visual brand identity, website, and content development.

I always collaborate with a wide network of content creators, designers, illustrators, and web developers, both in The Netherlands as in Spain and per project I will define the best match.

Appropriate to the issue, we schedule a full or half brainstorming day. This can take place online or offline. Several times a year I am in the Netherlands and I combine the offline brainstorm sessions. Online sessions work very well and have the advantage that you have all the output together from the online brainstorm tool I work with.

What’s in a brainstorming boost:

  • Brainstorming half / full day
  • Recap document
  • 2x follow-up calls

From €650 (excluding VAT).

This basis can also be extended with for example several brainstorm days at a beautiful location in Valencia, where we work with you and your team on a business issue. I have several location partners I work with and see what would be a good match for the team. We can also create content for your organization with photographers, videographers and content creators from my network in Valencia.

It depends on whether you are looking for a complete rebranding or sharpening and wording of your current brand. The following essential components are always included in a journey:

  • Kick off meeting to set goals and get to know each other
  • Full brainstorming session with the team
  • Market research (desk research)
  • A strategy brand book with value proposition, brand essence, mission and vision statement, core values, brand story, tone of voice, brand persona, tips and inspiration for visual identity, actionable next steps for communications, services and products

From €2250, excluding VAT

This base can be expanded with:

Visual identity, website copy, website design and web building, content strategy, sales pitch, content calendar and content creation, (qualitative & quantitative) consumer research, photography and imagery, email funnels, social plan and the creation and development of online & offline campaigns.

I always collaborate with a wide network of content creators, designers, illustrators, and web developers, both in The Netherlands as in Spain and per project I will define the best match.

Recent projects

A little impression from my most recent projects for LIME Search, LEMON Search, Fit Food Focus, Bioblink, So Good To Wear and Rock & Roll Beauty Concepts, among others.

Fill in your details below and I will contact you asap.  

Let's collaborate

Who is this for?

  • Start-ups, scale-ups, SME+ organizations and entrepreneurs who need help building and defining their brand and value proposition in a (new)market.
  • Organizations that are about to launch a new branch, product line or sub-label and need help with the strategy and communication around it.
  • Management teams who would like to brainstorm around the next steps and future of the organization and need a strategic facilitator to do so.

How much time will this take?

A Value Proposition Sprint takes approximately 6 hours, but the real work lies in the follow-up. It’s essential for several team members to set aside time after the session to integrate the outcomes. I can, of course, assist with this, which is why a follow-up call is already included in my offer.

The time commitment for a Brand Building Track varies from 2 to 6 months. It depends on whether a completely new website and visual identity are needed, or if it’s purely about wording, copy, and smaller adjustments to existing assets.

I have another question

No problem, I am happy to help you. There are several ways to contact me. Fill out the contact form on this page or send my an email to rosa@enrosa.nl

Can you also help us with (website) texts and website development?

The brand strategy document already includes plenty of text that can be used across various platforms. It often serves as the foundational input for social media and websites. If additional copy is needed for the website or a brand campaign, I’d be happy to help. Together with website designers and developers from my network, I can also take care of the entire web development process for you.

Can we also hire you as a temporary marketing manager?

Yes you can, I have a lot of experience in leading marketing and communication projects and I work as Chief Marketing Manager – On Demand. Together we determine what you and your team need. For more info, check out this page. Or schedule a meeting to go over goals and needs.

The Entrepreneurial playbook

The Entrepreneurial Playbook

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Zullen we even persoonlijk kennismaken?

Ik denk graag met je mee hoe jij jouw organisatie- en businessplannen verder kan brengen. Tijdens een vrijblijvende digitale koffie date maken we kennis, kletsen we over jouw business en geef ik tips.